WEB ORDERING OVERVIEW
Fast ordering that lets the brand shine while helping to increase your online orders and make it easy for your guests to get exactly what they want over and over again. Whenever, wherever.
BRANDING
Lunchbox provides customers with a fully branded ordering experience that is easy to configure and deploy.
We offer restaurants a series of customizations to help give their sites their own branded feel. From images to colors and fonts, read below to learn how you can really make your online ordering site stand out.
This includes but is not limited to:
Colors
Social Links
Menu Display
Fonts
Images
Logos
Marketing Carousel
Loyalty Card
Hero Image
Hub Marketing
App Download Footer
WEB UI/UX
MAP
You can change the style of the map that is displayed on the locations page & customize the pins with your restaurant branding.
WEB DISPLAY
Display or hide different parts of your the online ordering site, including:
Drop off Instructions
Order Note
Include Utensils
Order Tracking
CUSTOMIZATIONS
Easily change and update colors, fonts, icons, logos, and images to make your website truly your own.
DEEP LINKING
The use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website or mobile app.
Lunchbox can deep link to a specific location, item, or coupon/discount.
SERVICE TYPES
Manage your guests' options to order and customize your service types. With simple management in our backend, all your service types can be customized by name, location, or even enabled and disabled as needed.
MENU POS SYNC INCLUDES
Categories
Items
Modifiers
Photos
Pricing
Tax
Discounts
...and more
LOCAL & GLOBAL THROTTLING
Order throttling refers to a strategic mechanism employed to manage and control the influx of customer orders. This practice is essential for ensuring the efficient operation of a restaurant, particularly during peak hours or when there is high demand.
Restaurants implement order throttling through various methods:
Time-Based Restrictions: During busy periods, restaurants may limit the number of orders they accept within specific time frames. For instance, they might accept only a certain number of orders every 15 minutes to ensure the kitchen can prepare and dispatch them without compromising food quality or delivery times.
Menu Item Availability: Another approach to order throttling involves temporarily removing certain menu items or options when the kitchen is overwhelmed. This simplifies order preparation and expedites the cooking process for the remaining orders.
Dynamic Pricing: Some restaurants implement dynamic pricing during peak hours, where they may charge more for orders placed during high-demand periods. This encourages customers to order during off-peak times, thus naturally regulating order flow.
Benefits for Restaurant Operators
Avoid overwhelming kitchen or delivery teams
Ensures accurate, efficient, and on-time order fulfillment
95% order accuracy improvement
30% reduction in driver wait times
UPSELLS
Upsells are a mechanism to entice a guest to add more menu items to their cart before placing an order. This leads to larger order tickets, menu discovery, and a more satisfying order for the guest. Upsells make it easy for guests to add more to their order without leaving their cart!
Upsell offerings can be offered at the item level and in the cart. Items shown for upsells can be customized by our restaurant partners to display options based on Popular Items, Weather Based or items selected by the brand.
BENEFITS
An easy way to expose guests to new/most popular menu items
Increasing average order value and GMV
Non-intrusive to the ordering experience
Businesses have a 60-70% chance of selling to an existing customer and a 5-20% chance of selling to a new prospect - so leveraging upsells is huge for leveraging existing customers who are already in the buying process
ACCOUNT CREATION + GUEST PROFILE
Once guests have created their account, they can access their profile and personal information from the web, mobile web, or app.
From their profile, guests can check if they have rewards available to use, manage their payment information, view order history and so much more.
EASY SIGN-ON
We want to make login easier! The more guests who create an account, the more we learn about them to customize their experience, encourage loyalty, and convert them into loyal customers.
With Lunchbox, guests can use social sign-on by logging in with their Google or Apple account.
Why is this important?
This makes logging in and creating an account extremely easy for guests! The more guests who create an account, the more:
Data can be gathered to make a customized experience,
Loyalty Engagement
Retain loyal customers
GOOGLE + APPLE PAY
Both Apple Pay and Google Pay offer customers a simple and hassle-free payment method, reducing checkout time and enhancing the overall dining experience.
Apple Pay is a web payment option and digital wallet service developed by Apple. It allows users to make online payments securely within apps using their Apple devices.
Google Pay is a digital wallet and web payment service that allows users to make secure and convenient payments using their smartphones or other compatible devices.
Why is this important?
Guests don't need to input their credit card information to checkout
This leads to a faster, seamless checkout
Convenience
Security (Touch/Face ID)
Reduced Cart Abandonment
Frictionless Payment
WEB ORDERING WALKTHROUGH VIDEO