When to Discount
There is no denying that everyone loves a discount or special going on at their favorite restaurant. In 2020, 88% of consumers used a coupon and 38% of consumers will drive more than 10 miles to a restaurant to use a coupon. These are great opportunities to get new customers or reward frequent customers. Some restaurants use discounts to introduce a new menu item or to celebrate a holiday/special occasion. Discounts don’t have to be used all the time, but they do drive more traffic to your online ordering system and restaurant.
Check out this ebook on how to use customer data to learn more about them and cater towards their needs for promotions and discounts.
How to Discount
Discounting can be done in the marketing section of your admin panel. Here you can create as many discounts as you want and can even turn them off and on if they are only valid at certain times. Always put an expiration date on your discount so there is a sense of urgency to your customer to use it.
Here is a step-by-step guide on how to create a discount in Lunchbox Essential.