Overview

Whether the link appears on a restaurant’s website or in a social media post, deep links make it easier for guests to move directly into the ordering flow with the right discount already attached. Coupon deep linking lets a restaurant create a unique URL for a specific coupon. When a guest taps that link, they are taken to the online ordering site and the discount code is applied to their order automatically. This article explains how to set up Coupon Deep Linking using the Lunchbox integration and how partners can use it to create smoother entry points into their promotions.

Limitations

Coupons must be built in the Admin dashboard with Promo Codes/CLUs and tested on the POS and ordering platforms
Deep linking cannot be used for order aggregation
Deep linking cannot be used for app ordering. These can only be redeemed using web or mobile web ordering.
Deep linking does not automatically apply the item to the cart.

Configuration Steps

To enable Cart-Level Deeplinking, the restaurant partners must perform the following actions:

Step 1: Configure Coupons

Build out your coupons in the Admin Dashboard, ensuring that they have a promo code/CLU added to the Coupon. Here's how to do it

Step 2: Create Deeplink URL

A coupon deeplink URL can be created by appending a coupon code to your online ordering site’s URL. Two options are available to create the deeplink URL:

Option 1: All locations
- To create a coupon deeplink URL for all locations, add a coupon code to the end of your online ordering site’s URL as shown below.
- https://{yourOrderingDomain}/?discount_code=(PROMO CODE/CLU)
Option 2: Location Specific
- To create a coupon deeplink URL for a specific location, add a coupon code to the end of your online ordering site’s URL after selecting a location, as shown below.
- https://{yourOrderingDomain}/{location#}/{locationName}?discount_code=(PROMO CODE/CLU)

Deep Link Guest Experience

Below is an overview of the workflow a guest will follow after clicking on a coupon deeplink URL from your website or digital marketing materials.

Step 1: A guest navigates to the ordering website, receives a marketing email, or views a social post and clicks on the deeplink.

Step 2: The guest is then either directed to the location picker, where they will select the restaurant, or they are directed to the specific location, where they will choose the service type and order time and selects start their order.

Step 3: A Discount Pending pop-up will appear to the guest explaining the discount requirements. After reading, they will need to click Close or the X button.