LB 2.0 Reward Expiration
Reward expiration is a setting in Lunchbox Loyalty where earned rewards have a limited timeframe within which customers must use or redeem them before they expire. It encourages customers to engage with the business within a defined period, driving repeat visits and increasing customer loyalty.
Customer Engagement: Reward expiration adds an element of urgency and encourages customers to visit the restaurant more frequently.
Revenue Growth: Expiration policies can significantly impact revenue growth. When customers are motivated to redeem their rewards before they expire, it leads to increased visits and higher spending.
Preventing Rewards Hoarding: Without expiration dates, some customers may accumulate rewards over an extended period without ever redeeming them.
Strategic Marketing Tool: Reward expiration allows restaurants to plan marketing campaigns around expiring rewards strategically.
Limitations
Only available for COUPON rewards
Configuration
1. Click on Rewards in the Lunchbox Loyalty Admin Dashboard
2. Click on Add New Reward
3. Click on Coupon Code and Configure your reward requirements
4. Add the number of days you want the coupon to be valid after the guest earns the reward
5. Click on Add New Reward
Logs for expired rewards
You will find a log of all expired rewards in the guest's loyalty wallet in the Loyalty Admin Dashboard
