Introduction
Why Build It?
Vromo is a delivery dispatch service built for the restaurant industry. By using Vromo, the Restuarant Partner can:
Effectively manage delivery operations
Manually or automatically assign orders to an internal fleet of drivers for fulfillment
Communicate with drivers via a dedicated Vromo Driver app (iOS or Android)
Supplement internal fleet with DoorDash Drive Dashers
Send guests delivery updates with a live tracking link via SMS
Provide a link to a branded page with live delivery status updates
Access data about delivery operations to continuously improve the restaurant and guest experience
Limitations
Currently, Vromo cannot be used to manage delivery fulfillment of 3rd party orders (e.g., DoorDash, UberEats)
Location information (e.g., address, phone number) and delivery radii must be configured on both the Vromo Dashboard and the Lunchbox Admin Dashboard
To cancel an order, it must be canceled on both the Vromo Dashboard and the Lunchbox Dashboard
Key Terminology
Below is a list of key terminology that Vromo uses, and how they correspond to Lunchbox concepts
Vromo | Lunchbox | Definition |
Sites | Locations |
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Jobs | Orders |
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Blueprint | N/A |
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Campaign | N/A |
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Vromo Resources
Vromo User Guides (For Franchisors, Managers, and Drivers)
Vromo Onboarding
During Vromo onboarding, all restaurant-group- and location-level settings on the Vromo Dashboard should be configured, including location information and delivery radii
Please note that location information (e.g., address, phone number), and delivery radii must be configured on both the Vromo Dashboard and the Lunchbox Admin Dashboard
Vromo Onboarding typically takes up to 5 business days
Pricing
Vromo offers a tier-based pricing model with different numbers of deliveries per month included in each tier
For the latest information on Vromo’s pricing, please visit this Vromo page
Contracting & Billing
Contracting and billing will be handled by the Vromo team
Restaurant Experience
NOTE: Below information is provided to our Restuarant Partners as an introduction to Vromo's functionalities. For more detailed information about each feature, please refer to the Vromo support page or reach out to your Vromo representative.
Settings Configuration & Management
Sites
Each Lunchbox location, a corresponding site must be created on the Vromo Dashboard
Detailed location information – such as address, phone number, GPS coordinates, and delivery radius – is not synced from the Lunchbox Admin Dashboard and must be manually entered into the Vromo Dashboard
For detailed instructions on how to create or edit sites, please refer to this Vromo support page
Teams
Restaurant Partners can create teams and sub-teams on the Vromo Dashbaord to manage permissions
Teams or sub-teams must be set up to create auto-dispatch rules. For more information on the Auto-Dispatch feature, please refer to the Auto-Dispatch section of this page
Typically, a Restuarant Partner creates a team for each location and sub-teams by role (e.g., Managers, In-Store Staff, and Drivers)
For detailed information about teams and how to set them up, please visit this Vromo support page
Blueprint & Tasks
Blueprints are a set of pre-defined tasks that must be completed during delivery fulfillment. An example blueprint may include:
Arrive at Pickup
Depart at Pickup
Arrive at Customer
Depart Customer
For each task within a blueprint, a pre-configured SMS message can be configured to be sent to the guest
For example, when the “Depart at Pickup” task is complete, a Restuarant Partner could send an SMS message alerting the guest that the order has been picked up from the restaurant by a driver.
Auto-Dispatch
Auto-dispatch feature allows Restuarant Partners to automatically offer or assign a job based on a pre-defined set of rules
This allows the Restaurant Partner to increase delivery efficiency by removing the need for the dispatcher to manually review and assign each incoming order
Settings: There are two settings that can impact how quickly an order is fulfilled
Jobs Go Underway immediately: When this option is ticked, jobs are automatically “started” without the driver having to swipe “Start Job” on the driver app
Offer vs. Dispatch: The “Offer” option allows drivers to see a list of jobs and pick which one(s) they want to accept. The “Dispatch” option automatically assigns jobs to drivers that meet the auto-dispatch criteria.
Teams: When creating a new auto-dispatch policy, the Restaurant Partner must select which team or sub-team the rules will apply to.
For example, the Restuarant Partner can create different sets of rules for drivers at the Times Square and Soho locations, as long as teams or sub-teams that contain each location’s drivers are created.
Rules: Restaurant Partner can select one or more of the following rules for auto-dispatching jobs
Rule Category | Description | Example |
Distance to job is less than |
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Time passed after job creation is at least |
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Time before next deadline is less than |
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Maximum number of jobs the driver has is |
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Distance from current pickup address to next pickup address is less than |
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Distance from current drop off address to next drop off address is less than |
| |
Distance from current drop off address to next pickup address is less than |
| |
Distance from pick up to drop off is less than |
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Distance from pick up to drop off is greater than |
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For detailed instructions on how to set up and manage auto-dispatch policies, please visit this Vromo support page
Campaigns
A campaign is a set of SMS messages that are sent to the guest throughout the order flow. The Restaurant Partner can configure a message to be sent when a task within the blueprint is completed.
In the Logo & Theme sections, the Restaurant Partner can also customize the look and feel of the order-tracking page, by adjusting the following settings. The Vromo Dashboard shows a preview of the page as settings are adjusted.
Logo: The logo that is shown at the top of the order-tracking page
Map Icon: Icon used to show the driver’s location
Colors: The background & accent colors used throughout the page
In the SMS Template section, the Restuarant Partner can create templates of messages that will be sent out to the guest
The timing when the message will be sent out can be configured in the “Send when” field
There are options to dynamically insert order number, guest name, tracking link, and location name
There is also an option to mask the sender’s phone number
In the Widgets section, the Restaurant Partners have the option to add additional marketing content below the live order tracking map.
Options include:
Image
Embedded YouTube video
Promotion: an image with call-to-action and an associated URL; can be a pop-up
This option can also be used for Marketing Opt-in by providing a webhook URL to send the submitted data to
Rating: prompt guest to rate their ordering experience
For detailed instructions on how to set up and manage campaigns, please visit this Vromo Support Page
Order Management
Assigning Orders to Drivers
If an Auto-Dispatch policy is set up, jobs will be automatically offered or assigned to drivers based on the pre-defined set of rules
If an Auto-Dispatch policy is not set up, in-store staff can manually assign orders by clicking on the “Assign” button next to the job on the Vromo Dashboard.
Staff can also bulk assign orders. To select multiple jobs, hold the “Ctrl” button on the keyboard and click on applicable jobs. To deselect, click on a job again. To assign selected jobs, click on the “Assign” button in the top right corner
For detailed instructions on how to manually assign jobs, please refer to this Vromo presentation or this Vromo support page
Driver Chat
In-store staff can communicate with drivers once a job has been assigned by expanding the job on the Job List panel and clicking the "Chat" icon
For more information about the chat functionality, please visit this Vromo Support Page
Reassign or Recall Orders
Reassign Orders
To reassign a Job to another driver click the reallocate icon on the Job
In the resulting popup select your other driver and click "Assign"
Recall Orders
Recalling a job makes the job sends the Job back into the unassigned list
To recall a Job from a driver, click on the Recall button
In the pop-up, confirm that you wish to recall the job
For detailed instructions on how to reassign or recall jobs, please visit this Vromo Support Page
Cancel Orders
NOTE: To fully cancel an order, it must be canceled on both the Vromo Dashboard and the Lunchbox Admin Dashboard
In-store staff can cancel orders by expanding a job and clicking on the cancel button
In the resulting popup, staff can select a reason for the cancellation and leave any relevant notes
Staff can also bulk cancel orders. To select multiple jobs, hold the “Ctrl” button on the keyboard and click on applicable jobs. To deselect, click on a job again. To cancel selected jobs, click on the “Cancel” button in the top right corner
For detailed instructions on how to cancel an order, please visit this Vromo support page
Tracking ID
The tracking ID for an order can be seen on the Vromo Dashboard by clicking on the job details button
The tracking ID also gets added to the order page on the Admin Dashboard
Guest Experience
NOTE: Below information is provided to our Restuarant Partners as an introduction to Vromo's functionalities. For more detailed information about each feature, please refer to the Vromo support page or reach out to your Vromo representative.
If configured within a Campaign, an SMS message with the link to the live order tracking website will be sent
The timing when the message is sent can be configured in the “Send when” field in the “SMS Template” section of Campaigns
For more information on Campaigns, please refer to the Campaigns section of this page
Clicking on the included link will open up a live order status tracking site
The look and feel of the site can be configured in the Logo and Theme sections of Campaigns
The site can also be configured to include additional information widgets. For more information, please refer to the Campaigns section of this page
If the courier has included a phone number on his driver profile, the guest also has the option to call or message them using the buttons next to the courier information
