Track your marketing efforts and see how they are performing using Google Tag Manager, Google Analytics 4, and Meta Pixel Identifier:

Google Tag Manager (GTM) is a Tag Management System (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

Let's you send data from your website to linked Google product destinations to help you measure the effectiveness of your website and ads.

For more information, reference Set up your Google Tag - Analytics Help

NOTE: Adding GTM and GA4 tags to your Lunchbox App requires an ENG escalation. If in onboarding reach out to your IPM to get this process enabled. If already live reach out to [email protected] to get an ENG ticket created.

The Meta Pixel identifier (formerly Facebook Pixel) is a unique snippet of code placed on your website that allows you to track visitor activity. It connects your website to Meta's ad systems, enabling you to measure performance, target relevant audiences, and improve advertising campaigns

Once you have gathered the restaurant's Google Tag Manager, Google Analytics 4 ID, and Meta Pixel Identifier, navigate to the Admin Dashboard and:

Step 1: Navigate to Design> Web> Tracking Ids

Step 2: Enable the Tracking ID for Google Tag Manager and/or Google Analytics 4, and Meta Pixel Identifier. Google Tag Manager and Google Analytics can be active at the same time.

NOTE: If attempting to Add Google Ads Conversion Tags (These start with an AW) we recommend instead using GA4 and add the domains into that tag's domains that you are looking to track. The Google Ads Tag should live under the GA4 Tag in their datastream.
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Step 3: Input required values

​Step 4: Select the Save button