Overview
Track your marketing efforts and see how they are performing using Meta Pixel & Google Analytics 4:
Meta Pixel Identifier
The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. For more information, reference Meta for Developers: Meta Pixel
Google Analytics Tag
The Google tag powers the Google products you use with the data to measure the effectiveness of your website and ads. For more information, reference Set up your Google Tag - Analytics Help
Setting Mobile App Tracking IDs
Once you have gathered your brand’s Metal Pixel and/or Google Analytics 4 IDs, navigate to the LB 2.0 Admin Dashboard from your ordering URL.
1. Log in and click "Jump to Admin":
2. Once the Admin opens up, navigate to Design and click on Mobile App:
3. Click on Marketing:
4. Enter the Tracking IDs for Meta Pixel and/or Google Analytics 4.
5. Click on Save:
Meta App Install Ads (Facebook and Instagram)
Meta app install campaigns (Facebook and Instagram) can send guests straight to the App Store or Google Play. In addition to website tracking (Meta Pixel) and measurement (Google Analytics 4), Meta may ask for mobile app identifiers to finish the setup and confirm the correct app is connected.
Meta requests
Facebook App ID
Example:
878076685085978
Android (Google Play)
Key hashes
Package name
Class name
iOS (App Store)
iPhone Store ID
iPad Store ID
Bundle ID
Meta quick start references (for the same App ID above):
Retrieve required values
Start in the Lunchbox Admin Dashboard:
Go to Design
Open Apps
Select the relevant app and open App Info
This is the fastest place to pull the core identifiers used for mobile app setup. If any required value is not available in App Info, check the platform dashboards:
Google Play Console for Android (package/class details and related app configuration)
App Store Connect for iOS (store IDs and bundle details)
Adding the Facebook SDK
Meta’s setup guides may include steps to add the Facebook SDK for Android and iOS. If the integration requires SDK-level changes, that work typically sits on the backend side and may require Lunchbox involvement beyond dashboard configuration.
In practice, the most efficient path is:
Collect the values listed above (Design> Apps> App Info)
Use Meta’s quick start steps to confirm what’s missing
If SDK installation is required, route the request to the appropriate Lunchbox team with the App ID and platform details so the level of support can be confirmed