Google Tag Manager (GTM) is a Tag Management System (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

Google Tag Manager does not replace Google Analytics. Instead, it helps users easily add Google Analytics tracking code (tag) to a website, deploy GA event code snippets, and define rules for when each code must fire.

An action that the guest takes. When an event happens, we send Google the attributes connected to that event. Read below for a list of events.

GA4 ecommerce events (web)

Attributes will vary by event type. The following are a list of attributes you can expect to see by event.

All GA4 ecommerce events include:

The purchase event also includes transaction_id, which matches the order number.

It’s free!

Step 1: Log in to your Google Tag Manager account - https://tagmanager.google.com/

Step 2: Click on the blue Create Account button on the top right-hand side of the page

Step 3: Insert the name of your restaurant in Account Name and select the Country.

Note: Sharing data anonymously with Google and others is an optional checkbox.

Enable benchmarking by sharing your data in an anonymous form. Google will remove all identifiable information about your website, combine the data with hundreds of other anonymous sites and report aggregate trends in the benchmarking service.

Step 4: Insert the URL for your Lunchbox ordering website into the container name field and click the ‘Web’ Target platform

Step 5: Accept the agreement

Step 6: Click the blue link to follow the steps to Install Google Analytics