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Lunchbox Loyalty 2.0 Overview
Updated over a week ago

Lunchbox Loyalty Overview

Loyalty programs are rewards, discounts, or incentives a restaurant brand offers to attract or retain customers. They are designed to encourage repeat business and offer store or brand loyalty rewards. Typically, the more a customer spends at a store or brand, the greater the rewards. This feature allows the restaurant to enable various campaigns encouraging guests to spend more by increasing ticket averages, visit frequency, or engagement.

Lunchbox facilitates the transfer of information to multiple loyalty providers. In-store loyalty usually uses QR codes or Phone numbers to look up and find the guest’s loyalty profile in the POS via API. Once the guest account has been found, the system will allow the redemption of the rewards or points based on the parameters the loyalty provider sets.

Lunchbox Loyalty Breakdown

Lunchbox Loyalty allows for:

  • Loyalty Wallet: a page that shows loyalty points and loyalty rewards that a guest has earned

  • Credit Program: a “Spend X, Get Y” loyalty program that vends a chosen reward to guests for spending a chosen amount of $.

  • Point Conversion: allows a restaurant to set the number of Loyalty Points each dollar spent earns. The default is $1 = 1 Point.

  • Tiered Loyalty: customers can unlock exclusive benefits and rewards as they progress through different levels based on their engagement and spending.

  • Points Required: point threshold a guest must earn before they are allotted their reward

  • Sign-Up Bonus: an additional incentive that can be created to encourage guests to sign up. This bonus deposits a chosen reward into a customer’s loyalty wallet when they complete the account creation.

  • Birthday Reward - a rule that allows you to reward guests on their birthdays.

  • Paytronix Integration: enables restaurants to leverage Paytronix's loyalty and marketing solutions within Lunchbox's ordering platform.

  • Punchh Integration: enables restaurants to leverage Punchh's loyalty and marketing solutions within Lunchbox's ordering platform.

Supported POS

TOAST General Availability for in-store and online

BRINK General Availability for online.

ALOHA General Availability for online.

REVEL General Availability for online.

Limitations

  • Mass Wallet Drops require a request to the Lunchbox account manager.

  • Cannot have more than one sign-up bonus added to an account.

  • Cannot create recurring tiered rewards.

  • Cannot assign timeframes to a tiered loyalty program.

  • We cannot have a reward for app downloads only.

  • We are not able to support Double Points Day functionality.

  • Awarded Bonus names do not update in the Wallet when changed in the Loyalty Database. This is expected behavior and helps clarify when a reward was issued for troubleshooting purposes.

  • Rewards orders are not returned to the wallet when orders are voided or refunded.

Loyalty Glossary

  1. Loyalty Rewards:

    1. Open Discount: These are discounts that can be configured at the POS or Coupon/Promo code level with the “discount value” left “open” to allow flexible “Loyalty Credit” amounts to be applied at checkout without the need to create a new discount code each time. In order to use the concept of “Loyalty Credits” in LB Loyalty, talk to your account manager.

    2. Discount Partner (Promotion Partner) - these are the partners LB Loyalty is integrated with for discount applications. These can be Point of Sales (e.g., Toast) or Ordering Providers (e.g., LB Enterprise)

    3. External ID for Discount Configuration: This ID lets LB Loyalty know which Discount to integrate into the specified Discount Partner.

    4. Location ID for Discount Configuration: optional override ID that allows an open discount to be configured for a specific location(s)

    5. Loyalty Credit (Reward): a reward that vends a specific dollar amount of “credit” into a guest's Loyalty Wallet. It is always linked to an “open discount” in either the POS or Ordering Provider.

    6. Coupon Code (Reward): a reward that vends a specific “coupon code” that is pre-created in either the POS or Ordering Provider

  2. Loyalty Programs

    1. Spend Program: A “Spend X, Get Y” loyalty program that rewards guests who spend a certain amount of money.

    2. Accrued Point Conversion: This configuration allows a restaurant to set the number of Accrued Loyalty Points for each dollar spent earned. The default is $1 = 1 Point.

    3. Tiered Point 1 Off is a configuration that allows a restaurant to set the number of Lifetime Loyalty Points required to receive a reward once.

    4. Points Required: point threshold a guest must earn before they are vented their reward

  3. Loyalty Bonuses

    1. Sign-Up Bonus: an additional incentive that can be created to encourage guests to sign up. This bonus deposits a chosen reward into a customer’s loyalty wallet when they complete account creation.

  4. Guest UX/UI

    1. Loyalty Wallet: terminology for the guest pages(s) that show loyalty points and loyalty rewards that a guest has earned

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