Important: Do not attempt to adjust your loyalty configuration or loyalty coupon configuration without the support of Lunchbox. Email [email protected] for assistance.
Basic Loyalty Structure
Spend ‘X’ get ‘Y’ (Required)
ex. spend $1, earn 1 point
Reward at Goal (Required)
ex. earn 100 points get a free item
ex. earn 100 points get a coupon/credit
Spend X Get Y must be set up when creating a loyalty program because adding it later would automatically give customers extra rewards based on their existing lifetime points.
Sign Up Bonus (Optional)
ex . receive free item(s) upon account sign up. A multiple item sign up reward is achievable via coupon combos!
ex . receive coupon/credit upon account sign up
Birthday Reward (Optional)
ex . receive free item(s) on the day, week, or month of your birthday. A multiple item birthday reward is achievable via coupon combos!
ex . receive coupon/credit on the day, week, or month of your birthday
Basic Loyalty Structure Recommendations
We recommend putting expirations and/or spend requirements on the Sign Up Bonus and on the Birthday Reward to avoid the abuse of your loyalty program.
ex. free cookie when you sign up with the purchase of $20 or more
ex. $5 off coupon on your birthday, valid for 7 days
Tiered Loyalty (Optional)
Tier 1 - Bronze Tier
Point Range: 0- 1000 points
User receives free drink every 100 points
$1 spent = 1 point earned
Tier 2 - Silver Tier
Point Range: 1001-5000 points
User receives free side every 500 points
$1 spent = 2 points earned
Tier 3 - Gold Tier
Point Range: 5001-20000 points
User receives free entree every 2000 points
$1 spent = 3 points earned
Tiered Loyalty (Optional) Recommendations
We recommend putting an expiration on points (annual - 365 days is the standard) to incentivize guests to climb tiers quickly and to avoid guests from maxing out and having no tier to climb.
You can entice your customers further by offering tier reach one-offs on top of your tiered program. This allows you the opportunity to offer your customers a larger reward when they hit a new tier while maintaining the smaller recurring reward within each tier. For example -
Tier 2 - Silver Tier
Point Range: 1001-5000 points
User receives free main course at 1001 points
User receives free side every 500 points
$1 spent = 2 points earned
Customers with Native and Catering Ordering Recommendations
Lunchbox does not support two separate programs for Native and Catering Orders but to help diversify the program and support both service types you have the following options...
Disable loyalty for Catering Service Type Accrual
Tier Reach One Off Rewards can be created to only be applied to the Catering Service Types. (Note: This reward would not be available for In-Store Loyalty Redemption)
Ex: Earn 10,000 lifetime points and get 10% off your next catering order when purchased through our app and website.
Double Points/Points Promotion (Optional at any time)
Similarly to 1.0, double points are an option on 2.0 to incentivize purchasing behavior.
Loyalty Wallet
All customers have a loyalty wallet this is a page that shows loyalty points and loyalty rewards that a guest has earned
Discount Redemption Workflow
Lunchbox gives guests the freedom to use their rewards whenever they choose.
