Introduction
Average cart size is a key sales & operations metric for many Restaurant Partners. The larger the cart size, the easier it is for a restaurant to sustain growth. Previously, however, Restaurant Partners had to submit a data request in order to perform detailed cart size analyses.
The new Cart Size Dashboard compares average cart sizes in terms of both the number of items and GMV across patron types, platforms, and locations. Restaurant Partners can view these metrics at the Restaurant Group level or drill down by location, brand (for Marketplaces), order type, platform, and product.
Limitations
Data Definition
Orders
In-store orders for which patrons used a QR code to only accrue loyalty points (but not pay for the order) are excluded from reporting
In-store orders where patrons used the Scan-to-Pay feature (i.e., used a QR code to accrue loyalty points AND pay for the order) are included
This change was made based on Restaurant Partner feedback
Dates
For any date-related fields, the order fulfillment date is used rather than the date on which the order was placed
Average Cart Size ($)
Average Cart Size ($) is calculated as total GMV divided by the number of orders. It excludes any discounts or loyalty redemptions.
Data Update Frequency
All metrics are updated every hour
Restaurant Experience
Navigating to the Cart Size Dashboard
Once on the New Admin Dashboard, click on the “Analyze” tab in the navigation bar
Click on the “Dashboard” button in the left-hand menu bar
Click on the “Cart Size Dashboard” button
Defining the Reporting Parameters
Date Range
The dropdown menu can be used to select one of the following pre-defined date ranges: today, yesterday, this week, this month, this year, last 7 days, last 30 days, last 3 months, and last year
Alternatively, the date picker to the right of the dropdown menu can be used to set a custom date range
By default, last 30 days is selected
Time Zone
In the time zone section, choose which time zone should be used to determine the order fulfillment date and time
By default, EST is selected
Packing Instructions
This toggle determines if items from the packing instructions menus (e.g., utensils) are included in the analyses below
Each item on the packing instructions menus is considered a separate item with a quantity of 1 and a price of $0
By default, items from packing instructions are excluded
Location (Single-Brand) or Area (Marketplace)
In the Locations (single-brand) or Areas (marketplace) field, use the dropdown menu to select which location(s) or area(s) should be included; multiple options can be selected
Alternatively, you can also type in a location or area name directly in the field. As you type, the drop-down list will show locations or areas whose names most closely match the input. Once you see the location or area you want to pick, click on the name.
Multiple options can be added
By default, all locations or areas are selected
Brand (Marketplace Only)
Use the dropdown menu to select items from which of the menu item(s) should be included; multiple options can be included
Alternatively, you can also type in a brand name directly in the field. As you type, the drop-down list will show brands whose names include the input. Once you see the brand(s) you want to pick, click on the option to add to the list.
By default, all brands are included
Order Type
Use the dropdown menu to select which of the following order types(s) should be included; multiple options can be selected
Pickup
Delivery
Dine In
Pocket Kiosk
By default, all order types are selected
Platform
Use the dropdown menu to select which of the ordering platform(s) should be included; multiple options can be selected
Android
App Subscription (Subscription orders)
Toast (Scan-to-Pay orders)
iOS
Web
By default, all platforms are selected
Product
Use the dropdown menu to select which of the ordering product(s) should be included; multiple options can be selected
Catering: Catering orders
Direct Order: Non-recurring (i.e., non-subscription) Web and App orders
Pocket Kiosk: Pocket Kiosk ordres
Scan To Pay: In-store orders paid with Scan-to-Pay
Subscription: Subscription orders
By default, all products are selected
Apply Filters
Once the desired options are selected, continue refining other criteria or click on the “Apply Filter” button to apply the parameters
Please note that clicking on the “Apply Filter” button will apply all changes to reporting parameters
Data Definition
Orders
In-store orders for which patrons used a QR code to only accrue loyalty points (but not pay for the order) are excluded from reporting
In-store orders where patrons used the Scan-to-Pay feature (i.e., used a QR code to accrue loyalty points AND pay for the order) are included
This change was made based on Restaurant Partner feedback
Dates
For any date-related fields, the order fulfillment date is used rather than the date on which the order was placed
Data Update Frequency
All metrics are updated every hour
Understanding the Data
Executive KPIs
The first three sections show the following metrics for all guests (left side), new guests (center), and returning guests (right side)
Average Cart Size (Qty): Average number of items in the cart
Average Cart Size ($): Average total GMV of items in the cart
NOTE: Average Cart Size ($) is calculated as total GMV divided by the number of orders. It excludes any discounts or loyalty redemptions.
“New Guest” figures show the average cart sizes for all first-time orders
“Returning Guest” figures show the average cart sizes for all other orders
Cart Size Over Time
The Cart Size over Time table shows how the average cart sizes in both quantity (in teal) and dollar / GMV terms (in pink) have changed over time
The picker at the bottom can be used to change how the average cart size data is aggregated and plotted
It is set to
Monthlyby default
Hovering over a dot within the graph will bring up a pop-up box that shows the average cart sizes in both quantity and dollar terms for a specific year / month / week / day
The export button in the upper right-hand corner of the section will export the current view of the data in a CSV format with the following columns:
Column Name | Description |
day_of_week_shifted_fulfillment_date / week_shifted_fulfillment_date / month_shifted_fulfillment_date / year_shifted_fulfillment_date |
|
basket_size_avg |
|
sales_avg |
|
Service Charge Across Cart Size
The Service Charge Across Cart Size is a box whisker plot that shows, for each service charge amount, the minimum, maximum, and quartiles of cart sizes in quantity terms (i.e., the number of items in the cart)
Hoving over one of the box whisker plots will bring up a pop-up box that shows the maximum, upper quartile, median, lower quartile, and minimum cart sizes for the chosen service charge amount
The export button in the upper right-hand corner of the section will export the current view of the data in a CSV format with the following columns:
Column Name | Description |
service_charges |
|
basket_size_min |
|
basket_size_25_percentile |
|
basket_size_median |
|
basket_size_75_percentile |
|
basket_size_max |
|
Cart Size by Order Type, Platform, and Product
At the bottom of the page are three charts that show the average cart sizes in both quantity (in teal) and dollar / GMV terms (in pink) by order type, platform, and product
Hovering over a bar within the graph will bring up a pop-up box that shows the average cart size for a given order type, platform, or product
The “Download” button in the upper right-hand corner of the section will export the current view of the data in a CSV format with the following columns:
Column Name | Description |
order_type / platform / product |
|
basket_size_avg |
|
sales_avg |
|
Cart Size by Location
The Cart Size by Location table shows the average cart sizes in both quantity and dollar / GMV terms by location
The filter icon at the top of the table can be used to filter for specific locations based on their names or their average cart sizes
To add a filter, click on the filter icon and click on “Add a Filter” button. To add multiple criteria, click on the “Add a Filter” button again.
The export button in the bottom right corner of the table will export the current view of the data in a CSV or pdf format with the same column names
