Skip to main content
All CollectionsLunchbox 1.0LB 1.0 Features
Google Tag Manager and Facebook Pixel Setup
Google Tag Manager and Facebook Pixel Setup
Updated over a week ago

Google Tag Manager / Facebook Pixel Overview

It is critical to have analytics available for your business in efforts to aid with targeting specific audiences, advertise to existing guests, or garner new customers! Google Tag Manager (GTM) and Facebook Pixel (FP) are two methods that provide flexibility for these needs.

What is Google Analytics?

Google Analytics (GA) is a free web analytics tool offered by Google and what it does is help you to analyze your website traffic. Google Analytics tracks the user activity on websites like pageviews, transactions, and events; it also provides details on how guests are arriving on your website.

What is Google Tag Manager?

Google Tag Manager (GTM) is a Tag Management System (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

Google Tag Manager does not replace Google Analytics. Instead, it helps users to easily add Google Analytics tracking code (tag) to a website, deploy GA event code snippets and define rules when each code must fire.

What is Facebook Pixel?

The Facebook Pixel (FP) is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.

What are Tracking Pixels?

Tracking Pixels are small snippets of code that allow you to gather information about visitors on your website, how they browse, what type of ads they click on, and so on. This collected data helps with your marketing methods, allowing you insight on your guests so that you can send the user paid ads that are likely to be enticing to them. Tracking Pixels also can be used to measure a marketing campaign’s performance, track conversions, and build an audience base.

Facebook Pixel is an example of a third-party Tracking Pixel.



  • What are the differences between Google Analytics and Google Tag Manager?

  • Is there troubleshooting information available after setup has been completed?

    • Facebook Pixel

      • Navigate to the web page your pixel was added to. If it's working, your pixel detail page in Events Manager will show your pixel's status as Active and you'll see activity reported in the dashboards.

    • Google Tag Manager

      • Check that all containers, tags, naming conventions, descriptions, and container sizes are correct by using preview and debug.

      • Check the source code of the website by right-clicking on any of the web pages and selecting View page source then find the GTM container code; if it is present that means Google Tag Manager is working.

Did this answer your question?