What is Cross-sell or Up-sell?
Cross-selling or up-selling is prompting your customer to order more menu items that they weren’t necessarily thinking about ordering when they started their order. This is a great way to get customers to order more items and to even try new items they might not have known were on your ordering system. For example, whenever a customer orders a cheeseburger meal, it could prompt them to add dessert to their cart too or to upgrade their meal to a large from a medium.
Check out more info on restaurant analytics and how you can use them to sell to your customers here.
How to Set Up Cross-Selling or Up-selling
Setting up cross-selling or up-selling is simple in your marketing panel. Before you set up your cross-selling and up-selling in your system, you should decide which items should be grouped together. This way it will make sense when your customer is prompted with the ‘You Might Also Like’ and items are similar to each other or complement each other. You can also strategize your menu by having add-ons for different items, like adding bacon to a cheeseburger.
To see a step-by-step guide on how to create a cross-sell/up-sell in Lunchbox Essential, click here.
Cross-Selling or Up-selling Examples
Here are some examples of different kinds of cross-selling or up-selling you can have:
- Adding a cheeseburger to their cart prompts them to add fries + a drink
- Show appetizers as an add-on when they go to check out
- Show drinks as an add-on when they go to check out
- Adding a kid's meal prompts them to add a dessert to their cart
In this Example from Chipotle, they are cross-selling you by suggesting chips and a drink to add to your meal before you check out.
In this example from Tacombi, they are trying to upsell you by suggesting extra sauce that goes with your meal for an additional price.