[Engage] Targeted Push Notifications

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Introduction

Push notifications can be a powerful tool for Restaurant Partners to engage with patrons. They can be used to share information about new item launches, new promotions, or new location openings.

Since last year, Lunchbox has offered the ability to send Restaurant-Group-level push notifications to all guests that are logged into the restaurant’s app. With this update, Lunchbox is introducing the ability for Restaurant Partners to send push notifications that are targeted at a specific audience, created with the Audience Segmentation feature.

The enhancement allows Restaurant Partners to explore new use cases for push notifications and increase the effectiveness of each message by optimizing the content for the intended audience.

 

Limitations

Feature Availability

  • This feature is available on the New Admin Dashboard only

Creating a New Push Notification

  • To send a new push notification, a Restaurant Partner must first create an audience

  • Each push notification may only be sent to one audience at a time

  • Push notification must be no longer than 178 characters

Receiving Test Push Notifications

  • To receive a test push notification, you must be logged into the restaurant’s app using the same e-mail as your Lunchbox Admin Dashboard account

Send Immediately

  • Push notifications that are created with the "Send Immediately" option will be sent 1 minute after the "Publish" button is clicked

Scheduled Push Notifications

  • Scheduled push notification uses the same time zone as the computer that you are logged into

    • In other words, if your computer’s clock shows the current time as 1 PM, a push notification scheduled at 4 PM will be sent 3 hours from now

Restaurant Experience

Getting Started

  • On the Redesigned Admin Dashboard, navigate to the “Engage” section

_TPN__Engage_Section_Button.png
  • On the left-hand menu bar, click on the Push Notificationsbutton

_TPN__Push_Notifications_Button_-_Sanitized.png
 

Creating A Push Notification

  • Click on the yellow “New Push Notifications” button

_TPN__New_Push_Notifications_-_Sanitized.png
  • Give the push notification a campaign name

    • To minimize confusion, it is recommended that restaurant partners use a campaign name that concisely summarizes the specific promotion/campaign/date the push notification is related to.

_TPN__Campaign_Name_-_Sanitized.png
  • Click in the “Audience” field and select the audience you want to send the push notification to.

    • Choose one of the audiences in the dropdown menu

    • Alternatively, begin typing the desired audience name into the box to auto-populate the drop-down with audiences that relate to that search term

_TPN__Select_Audience_-_Sanitized.png
  • Add a notification title

_TPN__Notification_Title_-_Sanitized.png
  • Add notification content. Be aware of the 178 character limit for push notification content.

_TPN__Notification_Content_-_Sanitized.png
 

Saving a Draft Push Notification

  • To save the campaign information as a draft, click on the “Save Draft” button

_TPN__Save_Draft_-_Sanitized.png
  • The drafts can be accessed in the “Drafts” section of the Push Notifications page

_TPN__Drafts_Section_-_Sanitized.png
  • To edit or delete a draft push notification, click on the “Actions” button and click on the desired option

_TPN__Draft_Details_-_Sanitized.png
 

Sending a Test Push Notification

  • To send a test push notification, click on the “Send Push Notification” button

_TPN__Send_Test_Notification_-_Sanitized.png
  • To send a test push notification, you must be logged into the restaurant’s app with the same email as your Lunchbox Admin Dashboard account

    • If you are logged into the correct account, the button will turn yellow

Sending a Push Notification

Send Immediately

  • To send the push notification ASAP, click on the “Send Immediately” button in the “Schedule Push Notification” section

_TPN__Send_Immediately_-_Sanitized.png
  • Click on the “Publish” button

_TPN__Publish_-_Sanitized.png
  • The push notification will be sent 1 minute later

Schedule For Later

  • To send the push notification at a specific time on a specific date, click on the “Schedule For Later” button in the “Schedule Push Notification” section

  • Specify the desired time and date. The “Timezone” field shows in which timezone the push notification is being scheduled.

NOTE: The timezone for the notification is determined by the time zone settings of the computer or device you are using. It cannot be modified on the Admin Dashboard.

 

_TPN__Schedule_For_Later_-_Sanitized.png

  • Click on the “Schedule” button

_TPN__Schedule_-_Sanitized.png
  • Scheduled push notifications that have not yet been sent can be found in the “Scheduled” section of the Push Notifications page

_TPN__Scheduled_Section_-_Sanitized.png

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