Email Templates Overview

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Email Templates Overview

Email marketing is critical to the success of a brand and its reach to customers both creatively and strategically. The communication through these marketing emails must be clear, concise, and consistent in order to be efficient. Lunchbox ensures that all email marketing and communications follow these requirements.

 

Feature Content:

Limitations

Standard Email Templates

Welcome Template

Forgot Password Template

Refund Template

Order Confirmation Template

Lunchbox Gift Card (Optional) Template

Valutec Gift Card (Optional) Template

Loyalty Credit Rewarded (Optional) Template

Catering Email Templates (Optional)

Catering Pending (Optional) Template

Catering Confirm (Optional) Template

Catering Decline (Optional) Template

Catering Invoice (Optional) Template Admin

Admin Catering Pending (Optional) Template

Admin Catering Confirm (Optional) Template

 

Limitations

  • Always select the Save button and then select the Publish button. If you only select the Publish button, it will erase all of your work.
  • Footer colors do not accept capitalized letters.

 

Standard Email Templates

The following is a list of email templates that are available on the Lunchbox Admin Dashboard, what each email template is used for, and how they are triggered:

 

Welcome Template

  • Purpose/Triggers: Welcome emails are sent to a guest as soon as the guest’s account is created.
  • Used for: Native Ordering, Marketplace, and Catering
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
      • Images that comprise the bulk of the email include the header, hero image, and body.
      • Header:
        • Client Logo; 800 x 215px; Export @ 2x
        • Optional: Redirect to client website URL
      • Main:
        • Hero Image; 800 x 500px; Export @ 2x
        • Optional: Redirect to client website URL
      • Title:
        • Title and Body Text Image (as an image to preserve client font usage); Export @ 2x 
    • Links: (Purpose, Link Text, Link URL Behavior)
      • Define Order Now button and contact email.
      • Order: 
        • Use text "Order Now" for the button
        • Link directly to ordering website (e.g., order.restaurantName.com)
          • Styling:
            • Background: Button background color; use restaurant's primary brand color
            • Color: Button text, use either #000000 (black) or #FFFFFF (white) depending on the background color of the button is dark or light.
      • Contact Email:
        • Include the restaurant's email address in both Link Text and Link URL fields
    • Text:
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

Welcome.png

 

 

Forgot Password Template

  • Purpose/Triggers: Forgot Password emails are sent to a guest who requests a password reset.
  • Used for: Native Ordering, Marketplace, and Catering
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
      • Images that comprise the bulk of the email include the header, hero image, and body.
      • Header:
        • Client Logo; 800 x 215px; Export @ 2x
        • Optional: Redirect to client website URL
      • Main:
        • Hero Image; 800 x 500px; Export @ 2x
        • Optional: Redirect to client website URL
      • Title:
        • Title and Body Text Image (as an image to preserve client font usage); Export @ 2x 
    • Links: (Purpose, Link Text, Link URL Behavior)
      • Define Contact Email button.
      • Contact Email:
        • Link Text: Contact Us
        • Link URL: Restaurant contact email address
    • Text: (Purpose, Text, Behavior)
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

Forgot_Password.png

 

 

Refund Template

  • Purpose/Triggers: Refund emails are sent to a guest once a refund has been issued to their account.
  • Used for: Native Ordering, Marketplace, and Catering
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
      • Images that comprise the bulk of the email include the header, hero image, and body.
      • Header:
        • Client Logo; 800 x 215px; Export @ 2x
        • Optional: Redirect to client website URL
      • Main:
        • Hero Image; 800 x 500px; Export @ 2x
        • Optional: Redirect to client website URL
      • Title:
        • Title phrase (as an image to preserve client font usage); Export @ 2x
      • Body:
        • Body paragraph (as an image to preserve client font usage); Export @ 2x 
    • Links: (Purpose, Link Text, Link URL Behavior)
      • Define Contact Email button.
      • Contact Email:
        • Link Text: Contact Us
        • Link URL: Restaurant contact email address
    • Text: (Purpose, Text, Behavior)
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

Refund.png

 

 

Order Confirmation Template

  • Purpose/Triggers: Order Confirmation emails are sent once an order has been confirmed and is being made in the kitchen.
  • Used for: Native Ordering and Marketplace
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
      • Header:
        • Client Logo; 800 x 215px; Export @ 2x
        • Optional: Redirect to client website URL
    • Links: (Purpose, Link Text, Link URL Behavior)
      • Define Contact Email button.
      • Contact Email:
        • Link Text: Contact Us
        • Link URL: Restaurant contact email address
    • Text: (Purpose, Text, Behavior)
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

Order_Confirmation.png

 

 

Lunchbox Gift Card (Optional) Template

  • Purpose/Triggers: Lunchbox Gift Card emails are sent when a gift card has been purchased.
  • Used for: Native Ordering, Marketplace, and Catering
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
      • Header:
        • Client Logo + Hero Image; 800 x 715px; Export @ 2x
        • Optional: Redirect to client website URL
    • Links: (Purpose, Link Text, Link URL Behavior)
      • ID Number:
      • Contact Email:
        • Link Text: Contact Us
        • Link URL: Restaurant contact email address
    • Text: (Purpose, Text, Behavior)
      • Redeem Instructions:
        • Copy this Gift Card ID number and paste it into the clientName app to add value to your account. Your next purchase will automatically include your new gift card!
      • Details:
      • Sending Patron:
      • Receiving Patron:
      • Message:
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

gift_card_email.png

 

 

Valutec Gift Card (Optional) Template

  • Purpose/Triggers: Valutec Gift Card emails are sent to a guest when a gift card has been purchased.
  • Used for: Native Ordering and Marketplace

ValutecGiftCardTemplate.png

 

 

Loyalty Credit Rewarded (Optional) Template

  • Purpose/Triggers: Loyalty Credit Rewarded emails are sent to a guest when they receive a reward or when the credit has been issued toward their account.
  • Used for: Native Ordering and Marketplace
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
    • Images that comprise the bulk of the email including header, hero image, and body.
      • Header:
        • Client Logo; 800 x 215px; Export @ 2x
        • Optional: Redirect to client website URL
      • Main:
        • Hero Image; 800 x 500px; Export @ 2x
        • Optional: Redirect to client website URL
      • Title:
        • Title phrase (as an image to preserve client font usage); Export @ 2x
      • Body:
        • Body paragraph (as an image to preserve client font usage); Export @ 2x
    • Links: (Purpose, Link Text, Link URL Behavior)
      • Define Contact Email.
      • Contact Email:
        • Link Text: Contact Us
        • Link URL: Restaurant contact email address
    • Text: (Purpose, Text, Behavior)
      • Credit: TBD 
      • Prompt:
        • You will be refunded in the same form of payment; please allow 3-5 business days for the funds to appear on your account.
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

EmailTemplateLoyaltyReward.png

 

 

Catering Email Templates (Optional)

The following is a list of email templates and what each one is used for regarding Catering email communications:

 

Catering Pending (Optional) Template

NOTE: This email is not needed if the restaurant partner has orders set to auto-accept.

  • Purpose/Triggers: Catering Pending emails are sent to the guest when an order has been submitted before it is accepted by the Restaurant Partner.
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
      • Header:
        • Client Logo; 800 x 215px; Export @ 2x
        • Optional: Redirect to client website URL
    • Links: (Purpose, Link Text, Link URL Behavior)
      • Contact Email:
        • Link Text: Contact Us
        • Link URL: Restaurant contact email address
    • Text: (Purpose, Text, Behavior)
      •  
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

 

Catering_Order_Confirmation.png

 

 

Catering Confirm (Optional) Template

  • Purpose/Triggers: Catering Confirm emails are sent to the guest when an order has been confirmed on the Lunchbox Admin Dashboard.
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
      • Header:
        • Client Logo; 800 x 215px; Export @ 2x
        • Optional: Redirect to client website URL
    • Links: (Purpose, Link Text, Link URL Behavior)
      • Contact Email:
        • Link Text: Contact Us
        • Link URL: Restaurant contact email address
    • Text: (Purpose, Text, Behavior)
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

 

CateringConfirm.png

 

 

Catering Decline (Optional) Template

  • Purpose/Triggers: Catering Decline emails are sent to the guest if the order has been declined on the Lunchbox Admin Dashboard.
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
      • Header:
        • Client Logo + Hero Image; 800 x 715px; Export @ 2x
        • Optional: Redirect to client website URL
    • Links: (Purpose, Link Text, Link URL Behavior)
      • Contact Email:
        • Link Text: Contact Us
        • Link URL: Restaurant contact email address
    • Text: (Purpose, Text, Behavior)
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

 

catering_declined.png

 

 

Catering Invoice (Optional) Template 

  • Purpose/Triggers: Catering Invoice emails are sent to the guest and are a receipt of the order that has been confirmed.
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
      • Header:
        • Client Logo; 800 x 215px; Export @ 2x
        • Optional: Redirect to client website URL
    • Links: (Purpose, Link Text, Link URL Behavior)
      • Contact Email:
        • Link Text: Contact Us
        • Link URL: Restaurant contact email address
    • Text: (Purpose, Text, Behavior)
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

Catering_Order_Invoice.png

 

 

Admin Catering Pending (Optional) Template

  • Purpose/Triggers: Admin Catering Pending emails are sent to the restaurant partner when an order has been submitted via the catering platform.
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
      • Header:
        • Client Logo; 800 x 215px; Export @ 2x
        • Optional: Redirect to client website URL
    • Links: (Purpose, Link Text, Link URL Behavior)
      • Contact Email:
        • Link Text: Contact Us
        • Link URL: Restaurant contact email address
    • Text: (Purpose, Text, Behavior)
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

AdminCatering1.png

 

 

Admin Catering Confirm (Optional) Template

  • Purpose/Triggers: Admin Catering Confirm emails are sent to the restaurant partner when an order has been confirmed via the catering platform.
  • Properties:
    • Images: (Purpose, Scale, Size, Resolution, Redirect Link Behavior)
      • Header:
        • Client Logo; 800 x 215px; Export @ 2x
        • Optional: Redirect to client website URL
    • Links: (Purpose, Link Text, Link URL Behavior)
      • Contact Email:
        • Link Text: Contact Us
        • Link URL: Restaurant contact email address
    • Text: (Purpose, Text, Behavior)
      • Contact Phone Number:
        • Include the restaurant's phone number in the text field (if applicable)
    • Social: (Purpose, Link URL Behavior)
      • Facebook: Add the link to the restaurant's Facebook page in the Link URL field
      • Instagram: Add the link to the restaurant's Instagram page in the Link URL field
      • Twitter: Add the link to the restaurant's Twitter page in the Link URL field
      • Brand: Add the link to the restaurant's webpage in the Link URL field
      • Footer Background Color: Use a dark or light color to ensure that the text is legible
      • Footer Text Color:  Use #FFFFFF (white) or #000000 (black)

NOTE: If you update the Footer Text Color in the Email Templates, the Social Media icons only have two (2) color options: #FFFFFF & #000000. They will only turn white if the footer text color is white; otherwise, the default color is black.

AdminCatering2.png

 

 

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