App Setup in App Store and Google Play

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How to Setup an App in Apple App Store / Google Play Store

It is important to get your app noticed and have it be found by guests to easily offer your services through their mobile devices. Optimization of search criteria, display of relevant imagery, and informing through videos can all be used to promote your brand whether through the Apple App Store (iOS) or the Google Play Store (Android).

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Apple App Store (iOS) / Google Play Store (Android)

In order to ensure that information is provided to the Lunchbox Team so that they can aid with getting an app set up properly, the following are required:

  • App Name (iOS) / Title (Android):
    • The name of your app is important in how users locate it. It is advantageous to select a simple, easy-to-remember name that is easy to spell and gives an idea of what your app does. The more distinctive you are in the naming convention, the better.
    • An App Name can be up to thirty (30) characters long (on iOS) while a Title can be up to fifty (50) characters long (on Android).
    • Try to avoid using names that have generic terms or tend to be similar to an app name that exists. 
    • Also try to avoid using subtle misspellings of general terms, as users may end up correcting misspelled terms.
  • Subtitle (iOS): 
    • The subtitle of your app is intended to sum up what your app is with a short phrase. Consider using the subtitle, as opposed to your App Name, to explain the value and importance of your app in more detail.
    • A subtitle can be up to thirty (30) characters long and appears below your app’s name throughout the App Store.
    • Try to avoid using generic subtitle descriptions like "world's best app." Instead of a bland subtitle, connect with your audience by highlighting features of your app or the common uses of your app.
    • You can update your subtitle when submitting a new version of your app to help you determine the subtitle that’s most effective for engaging users.
  • Promotional Text (iOS) / Short Description (Android): 
    • The promotional text / short description of your app appears at the top of the app's description section. It can be used to share current news, feature updates, or limited-time sales info about your app.
    • Promotional text can be up to 170 characters long (on iOS) while the short description can be up to eighty (80) characters long (on Android).
    • Promotional text can be updated at any time without the need to submit a new version of your app (on iOS).
    • The short description can be expanded to reveal the app's full description (on Android).
  • Search Keywords (iOS): 
    • Search keywords can be used to find your app in search results, so it's important to determine the best keywords that the audience will use to find your app.
    • Be specific and choose keywords that you feel the audience would use to find your app.
    • When determining keywords, opt for less common terms to weed out other potential search results; the use of popular, broad terms tend to bring more traffic, but the likelihood of your app showing up high in the ranking decreases greatly.
    • Keywords are limited to 100 characters total, with each word being separated by commas and no spaces.
      • NOTE: You can use spaces to separate words within keyword phrases (e.g., Tater Tots, French Fries, Onion Rings).
      • Maximize the number of words that fit in this character limit by avoiding the following:
        • Plural forms of words that you have already included in a singular form.
        • The word "app" or the names of categories.
        • Duplicate words.
        • Special characters (i.e., # or @) unless they are a part of your brand's identity. Special characters don't carry extra weight when users search for your app.
    • Do not use the following in your keywords:
      • Unauthorized use of celebrity names, items that are trademarked, etc.
      • Keywords that are not relevant to your app.
      • Competitor's app names.
      • Offensive, inappropriate, or keywords that are objectionable.
    • It is important to know that promotional text doesn’t affect your app’s search ranking so it should not be used to display keywords.

  • App Store Description (iOS) / Long Description (Android): 
    • The App Store Description should highlight the features and functionality of your app to maximize audience engagement. It should be a short, yet descriptive paragraph that is followed by a shortlist of the app's main features; doing so will make your app stand out and entice your audience.
    • To maintain brand identity, communicate in the tone of voice that your brand uses, including the terms and phrases that your audience will gravitate toward.
    • The first sentence of your description is like the main idea of a sentence; it is the most important idea and summarizes the main purpose of your app.
    • Any achievements, awards, or accolades should be placed at the end of your description. 
    • Try to avoid including references to prices in your app description and refrain from adding unnecessary keywords to attempt to improve search results. 
    • The app's description can be updated when you submit a new version of your app (on iOS). If you want to share important updates more frequently, consider using your Promotional Text section instead.
    • The Long Description (on Android) is not visible anymore on the app page. Users need to click on the arrow icon, located beside the Short Description (i.e., underneath the "About this app" section), to read the long description.
    • The Long Description can be up to 4000 characters long (on Android).
  • Copyright: 
    • Provide a list of all relevant, registered copyright information in accordance with your app.
    • The copyright information will ensure the integrity of your creations and create legal protections that your app would require in the event of a conflict with other organizations.

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