Deals
Overview
- Deals are used for marketing purposes to create a surprise effect and entice the customer to spend; Deals are usually combined with loyalty system(s).
- Deals can be one-time-only or recurring. Basically, any action that a customer takes can be turned into a loyalty-earning action.
- These offers are designed to be triggers for user behavior. They bring the instant offer, but also bring the progress in a client's loyalty system status.
- Credit-Based System: The patron reward progress is visible after ordering deal items.
- Tier-Based System: The patron progresses towards higher tier after ordering deal items.
- Examples of deals available under the Lunchbox loyalty system include:
- Double / Triple / Quadruple points:
- During a specific time of day.
- On a specific day(s) of the week.
- On a specific day(s) of the month.
- On a specific day(s) of the year.
- Sign-up bonuses:
- Credit bonus.
- Specific Coupon bonus.
- Choice-of Coupon bonus.
- Anniversary of the day when the company was opened.
- Birthday rewards.
- Holidays.
- Coupons for free items.
- Buy-One-Get-One (BOGO).
- Double / Triple / Quadruple points:
Patron Experience
- Patrons are scheduled to receive a notification about the special offer/deal.
- The offer usually contains time constraints that encourage patron actions to react fast.
Example: Sign-Up Bonus
Upon sign-up, patrons get a sign-up bonus that can be redeemed immediately. The sign-up bonus is optional and can be added or removed from the system.
Configuration
- The Restaurant Group works with our Delivery Team to set up a dollar amount in order to apply it to a patron's account upon new sign-up.
- Once the client makes a decision about the sign-up bonus, Backend Developers will be able to set it up in the system. We expect to have this setup functionality available in the Admin Panel.
Patron Flow
- When the patron signs up or signs in to a Restaurant Group for the first time through Web, iOS, or Android Lunchbox platform, the patron gets credit applied to their account.
- The patron's first order with the Restaurant Group will automatically apply the sign-up credit to the cart when items are added.
- When the patron's order is placed, the sign-up credit is redeemed.
Additional Information
- If a Restaurant Group wants to offer a sign-up bonus, the loyalty system must exist alongside to support it.
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